Family & Child Insight
Family & Child Insight is specialised in helping companies and organisations to understand families and children through ethical valid research, to transform this into respectful actionable insights, and to set responsible impactful strategic direction.
Why is family & child insight key for you?
When you have the purpose to set strategic direction for actions with impact and responsibility in short and long term, a targeting to families and children based on respectful actionable insights through ethical valid research improves the probability for your success.
The impact of interest can be economic, social, and/or environmental.
It might be for your branding, marketing, innovation, or other initiatives.
What is the value of family & child insight for you?
Ethical valid research
Understanding families and children as your key target groups by valid research, helps you with a solid decision ground for your strategic directions and actions.
The ethical approach helps you to trust and use this decision ground responsible, because research with families and children requires special ethical considerations of how to recruit and involve, and it often requires perspectives from both children and parents.
Respectful actionable insight
Transforming research into actionable insights helps you being able to act upon the research by making the insight relevant for strategies.
The respectful approach helps you to ensure that you bring children’s perspectives forward, by prioritising insights which reflects children’s and parents’ perspectives equally and from how they view the world.
Responsible impactful strategies
Setting impactful strategies based on actionable insights helps you to improve the probability of gaining the impact of interest in both short and long term.
The responsible approach helps you to ensure an impact which is sustainable by reflecting economic, social, and/or environmental impacts.
Examples of family & child insights:
Family Decision Making
You may be interested in targeting families in their decision making and encouraging children’s active participation and influence, in various kinds of situations.
This could be in purchase or usage situations or in any other kind of situation where decisions are being made with an impact on children.
Family Communication Patterns
You may be interested in encouraging open family communication patterns which invite, respect, and acknowledge perspectives from children.
You may also be interested in encouraging deep family dialogues between parents and children to strengthen their relation, understanding, and support of each other.
Family Purchase & Consumption Behaviour
You may be interested in family food behaviour by encouraging a healthy and natural lifestyle, digital behaviour by encouraging active family dialogues for wellbeing, leisure time behaviour by encouraging joint family participation in play, sport, culture, and entertainment, environmental behaviour by encouraging green behaviour, or economic behaviour by encouraging a responsible consumption behaviour.
LET’S WORK TOGETHER