Insight about families and children

Insight principles

To ensure respectful insight, Family & Child Insight focuses on perspectives from both children and parents/caregivers in families. Children’s perspectives are always in focus when relevant for them.

To ensure actionable insight, Family & Child Insight focuses on relevant understandings about families and children regarding impact, but this also includes perspectives on the responsibility. This will help guide which strategies and initiatives are responsible impactful.

The understanding will capture a combination of thoughts, feelings, and behaviour including joint decision processes and influence among families and children.

Insight approaches

The insight of interest can be of various kinds, all based on a specialised, solid, and ethical understanding of families and children.

Family & Child Insight ensures respectful and actionable insights relevant for responsible and impactful strategies.

Explorative

With the purpose to solve problems in the life and world of families and children, their current thoughts, feelings, and behaviour are key to explore for a better understanding.

You can use this as a robust foundation for your strategic decisions about directions and initiatives.

Creative

With the purpose to develop strategies and initiatives targeted to families and children, their creative ideas for solving problems in the life and world are key to understand.

You can use this for e.g. branding, marketing, product innovation, activities, and other initiatives targeted to families and children.

Reactions

With the purpose to improve strategies and initiatives targeted to families and children, their reactions to your new and/or existing strategies and initiatives are key to understand.

You can use this to ensure a more effective impact both economically and socially.

Insight solution packages

To ensure you get the best possible solution which matches your needs and situation, you can choose between different packages.

Family & Child Insight targets all solutions to you based on a close dialogue.

1. Sparring partner (subject matter expert)

• One option for you is to get specific recommendations about how to extract insights about families and children by transforming research results, general understandings, and other data into actionable insight with strategic relevance in a concrete case.
• Another option for you is to get general recommendations about extraction of actionable insights on families and children
• A third option for you is to get general insights about families and children (e.g. in a presentation)

2. Total solution (for a concrete insight case)

• Extraction of insights based on a specific research task (when you choose a solution package of both research and insight)
• Extraction of insights based on an inspiration research i.e. a generic research activity such as a survey
• Extraction of insights based on a general understanding, trends, and statistics

3. Course, training, and coaching

• This option gives you an opportunity to learn how to extract insights by transform research results about families and children into actionable insights with strategic relevance by yourself.
• Together we target the specific insight solution to your needs and situation.